A LITTLE ABOUT US
Dearly Floral is a design studio based in Santa Cruz County.
Samantha, owner and lead designer of Dearly Floral has had the joy of using flowers as a medium for the last 10 years.
Using nature, inspired by nature, to create intentional, modern, and timeless designs.
' What a privilege it is to work with a medium in it's purest form. Honoring it's shapes, it's quirks, it's seasons, and it's fleeting beauty. '
Getting her start in floral shops, Samantha found a love in creating pieces that were unique to each individual. How flowers can emulate someones personality and evoke emotion/feeling. To this day, this is what remains as a vital part of her process; getting to know each client and their collaborative vision and bringing that to life. A way to honor their celebration that is all their own.
With nature as our main source of inspiration and medium, we would be doing her (mother earth) a disservice if we didn't aim to create work that is sustainable and eco-conscious; doing our best prioritize buying local, in season product and eliminate the use of single use mechanics. Because beauty should never come at the cost of the world that creates it!
Dearly floral is based in Santa Cruz County, serving the San Francisco Bay Area, Monterey Bay, and beyond.