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A LITTLE ABOUT US

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Dearly Floral is a design studio based in Santa Cruz County.  

Samantha, owner and lead designer of Dearly Floral has had the joy of using flowers as a medium for the last 10 years.

Using nature, inspired by nature, to create intentional, modern, and timeless designs. 

​'What a privilege it is to work with a medium in it's purest form. Honoring it's shapes, it's quirks, it's seasons, and it's fleeting beauty. '

 

Getting her start in floral shops, Samantha found a love in creating pieces that were unique to each individual. How flowers can emulate someones personality and evoke emotion/feeling. To this day, this is what remains as a vital part of her process; getting to know each client and their collaborative vision and bringing that to life. A way to honor their celebration that is all their own.

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With nature as our main source of inspiration, we would be doing her (mother earth) a disservice if we didn't aim to create work that is sustainable and eco-conscious; doing our best to buy local, in season product and eliminate the use of single use mechanics. 

 

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Dearly floral is based in Santa Cruz County, serving the San Francisco Bay Area, Monterey Bay, and beyond. 

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